The brief

There are 285 million visually impaired people worldwide yet 80% of blindness can be treated or prevented.

To raise funds for their global preventable blindness charity, Seeing is Believing, Standard Chartered sent 40 employees to climb Mount Kilimanjaro. We needed a digital fundraising idea which linked the Kilimanjaro climb with blindness and persuaded the public to make a measurable difference to the lives of blind people.

The idea

To give a face to the global affliction of sight loss and visualise the climb’s fundraising success, we created The Face Of Blindness microsite, fusing the images of an acttual blind person’s face with a mountain.

Only by the community uniting to donate to the climb could the face be restored to see again.

How it works

  • The more donations that were received, the more of the face was gradually restored until we saw visible, functioning eyes, incentivising the community to give to the cause.

  • An interactive donation slider showed tangible figures of how many blind peoples’ sight a donor’s contribution could help restore.